Learning Outcomes

The lines between educational and promotional activity are clearly defined by the ABPI, and at Red Gravity Publishing we adhere to the regulatory framework in the UK and elsewhere. However we believe that just because a publication is promotional this doesn’t mean that it has no learning value for the HCP.

So we offer two distinct options in terms of learning solutions for HCPS:

Educational Learning

For EL publications, the supporter is not allowed to have any input in terms of content or development. The publication is completely independent and does not go through client approval.

These tend to be supported by corporate funds and are designed to educate and inform HCP’s at therapy or sector level, rather than being brand specific.

The sponsor is recognized for having made publication possible, however this is as a service to the profession rather than promoting a product or brand.

Promotional Learning

PL publications can be briefed by the client, who may also provide content and KOL contributors. Content can promote brand messages and are generally designed to encourage HCP’s to recommend or prescribe a specific drug.

In our experience, overtly promotional content is often treated with suspicion by HCP’s. So we ensure that content is high quality and delivers learning outcomes, which increase the value to HCP’s and also reinforce brand objectives for the sponsor.

Distribution options

Independent Research shows us that independent medical publications are highly valued by healthcare professionals.  In primary care, 80% of GPs find printed medical publications useful, 73% find medical journal websites useful, with only 18% finding Pharma company websites useful.  In secondary care 90% of physicians find printed medical publications useful, 87% find medical journal websites useful, but only 16% find Pharma company websites useful.

At Red Gravity Publishing, we utilise the benefits of distributing supplements with established medical publication brands, leveraging the perceived benefits of third party endorsement and audience targeting.  We can distribute printed publications to HCP specialties or drive online traffic to hosted digital content on cpd4hcps.com

A multimedia option also allows your representatives to deliver printed materials to doctors, or provide links for those who prefer to consume content online. By working with a leading healthcare media agency, we are able to identify the most appropriate and influential environment in which to deliver the brand or corporate messages.